Hello,
JENNY: My name is Jenny! I have here with me
Peter; a digital marketing expert from Estiron LLC. Welcome to the first
episode of WEB GURU. In this episode we will discuss the role of website
content and its significance for promotion of your online business.Peter will
share the guidelines which should be used for creation of quality content.
Hello Peter!
Welcome to the show!
PETER:Thanks Jenny!!
It’s my pleasure to be a part of this series. I am looking
forward to add value and provide answer to questions which people usually have.
JENNY:Great!
Let’s get started!
Q. Can you tell us what role does quality content play for
website promotion?
PETER: “Pen is mightier
than the Sword”; This holds very true in the digital scenario. As per the
current algorithms applicable to search engines website content holds top
priority for your business online visibility. The more latest and unique
information you will provide on your website to the visitors the more it will
be appreciated. Content is the most crucial factor which can convert visitors
to customers.
JENNY: Interesting!!
How frequently do we need to update content of our website?
PETER: From a Search
engine optimization perspective it is important to add new pages and update
existing pages once every few weeks. Frequent updation of quality rich unique
content holds high importance in the eyes of Search engines.
JENNY: Can you
give us some useful tips which we should keep in mind while drafting content
for our website?
PETER: To get
best results it is always advisable to use the services of an expert as the
search engine algorithms are very dynamic, however there are some basic factors
which one must keep in mind while drafting the content.These
will be uniqueness of content, inclusion of target keywords, showcasing relevant
and targeted information.In addition to this one
should make an effort to maintain a healthy keyword density and appropriate
positioning of keywords.
JENNY: What according to you is a healthy keyword
count on a web page?
PETER: There
is no ideal figure to the number of times a keyword be used on a web
page. Having said that it is important to focus on relevance of keyword
in the content. Your content should be natural, informative and should
focus on the keyword which you are targeting to rank high on search engines.
JENNY: Where on a page
should the keyword appear?
PETER: Try to
use the keyword in key places like URL, title and H1 tags, meta description,
image files, first sentence of the paragraph. This will ensure appropriate
keyword visibility.
JENNY: Ok, so
what content writing services does
your company offer?
PETER: Our
team of experts translates your ideas into words providing informative, content
rich and search engine friendly services. We have technical experts from all
major industry domains such as tourism, automobile, medical, finance etc who
come up with quality whitehat content for your business.Our
aim is not only high keyword rankings on search engines we also target high
business conversion rate for our customers.
JENNY: Great!!
So in case any of our viewers want to avail expert content
writing services do visit www.webseobuy.com and team Estiron will ensure that your
business gets the visibility that it deserves.
Once again thanks everyone for being such a great audience and
we will be soon back with some more questions on digital marketing services in
our next episode!
Good Bye!!
Article Reference : Content Writing Services |
High Pagerank Backlinks
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